Scents and Sensibility
Applying his philosophy of design without reference to cost, he became the creator of No.1 The World’s Most Expensive Perfume. It costs a six figure sum and that’s not including decimal points. The eponymous brand is synonymous with British luxury, from cabinetmaking bespoke oak libraries for anonymous clients to producing hand cut crystal perfume bottles with imperial crown stoppers for celebutantes.
This vision of luxury perfume culminated in the release of the Original Collection headlined by No.1. Understated yet distinctive, No.1 for Men is a refined perfume rich with ancient Indian sandalwood. In contrast, No.1 for women is serene and sophisticated with ylang ylang at its heart. The fragrance releases a gentle Tahitian vanilla, an ingredient which takes six months to crystallise and gain the desired delicate spice. Katie Holmes chose No.1 as the wedding perfume for her marriage to Tom Cruise. At least that decision made good scents.
