Supporters’ House + The National Gallery Trafalgar Square London + Christmas

The Art of Buying

In 2023 it was the reboot of the National Portrait Gallery. This year it’s The National Gallery which holds the world’s preeminent collection of paintings made in the Western tradition starting in the early 13th century. Following the landmark reopening of the Sainsbury Wing in May came the launch of Supporters’ House and two newly created retail spaces. The Christmas 2025 range features many products designed inhouse and available exclusively at The National Gallery. Consumerism with a conscious: every purchase directly supports the art collection

The entrance door to Supporters’ House is to the immediate left of the portico overlooking Trafalgar Square. A rabbit warren of offices, stores and stock rooms have been opened up into four large spaces: a lounge and bar, restaurant, private dining room and salon event space. Interior designer Job Hoogervorst of Studio Linse says, “We wanted it to feel like it’s always been there. The initial wish was that it has an echo from The National Gallery.”

Revealed internal arches add a strong sense of structure to the corridor and spaces. Deep colours inspired by the permanent collection are used to saturate each space from the walls and window shutters to the ceiling. Job comments, “The place is quite architectonic so it is as if each room has been dipped in a colour.” Furniture from the archives has been repurposed and reupholstered. The original parquet floor has been restored. Studio Linse’s cultural hospitality space designing experience includes the Rijksmuseum in Amsterdam.

The Gallery is also launching an international architectural competition for a new wing. This has already attracted £375 million of cash pledges including the two largest ever publicly reported single cash donations (£150 million each) to a museum or gallery. Director Sir Gabriel Finaldi states, “We are hugely excited by this development and are immensely grateful to our donors for their support – on an unprecedented scale – as The National Gallery steps into its third century. We look forward to an ever closer collaboration with Tate on this significant new initiative.”

The Painter’s Tree is a set of Christmas decorations handcrafted by Cambodian women. Felt figures include Caravaggio, Gainsborough and Rubens. The new scented edit offers soaps and hand creams traditionally made in Sussex with wrapping based on details from National Gallery paintings. Scents include Fig and Grape, Pine and Eucalyptus, and Jasmine. Details of paintings also feature on this season’s fashionwear such as Van Gogh’s famous hat embroidered on a jacket.

It’s the most wonderful time of the year … to visit The National Gallery and get shopping!