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It’s the perfect single storey neoclassical villa. And there’s just one month to experience it. “The façade draws on early Georgian architecture amplified in a Chelsea London context,” explains Darren Price, a Design Director at Adam Architecture. “Its refinement embraces contemporary minimalism and reinterprets the language of classicism in a way that feels both timeless and relevant to modern sensibilities. The neoclassical design relies on lines and arches rather than columns and pilasters.”
WOW!house is back in the Design Centre Chelsea Harbour for another year to inspire, educate and thrill. One of several new elements is a Town Garden designed by Alexander Hoyle and delivered by Artorius Faber. Stone materially links Adam Architecture’s façade and the garden: a Portland limestone plinth; reclaimed sandstone cobbles and walling; and reclaimed flagstones for the portico and arcades flooring. Walking through Darren’s portico, under the oculus in the Soaneian pendentive dome, over the corresponding tiled circle, leads into a procession of eight rooms, a Courtyard, 10 further rooms and onwards and outwards to a Grand Terrace. It’s like wandering through a stationary Venice Simplon-Orient Express with side carriages. International collaborations of interior designers, architects, design brands and suppliers stimulate the senses. Even smell: each room has its own dedicated Jo Malone London fragrance from Pomegranate Noir to Red Roses.
Victoria Davar of Maison Artefact perfectly captures a sense of arrival in the Entrance Hall sponsored by Cox London. A five metre ceiling height adds an extravagance of volume allowing for a floating staircase to spiral up towards an imaginary upper room. Victoria reckons, “We have designed a modern day cabinet of curiosities including a cast bronze and iron chandelier from Cox London.” A Robert Adam plaster frieze from Stevensons of Norwich draws on the neoclassicism of the façade. In contrast, Chad Dorsey’s members’ clubby Drawing Room, sponsored by Fromental, is Arts and Crafts. Fromental’s Kiku wallcovering wraps the room (and ceiling) in panels of stylised chrysanthemums and sunflowers. Chad continues the nature theme with Kyle Bunting’s chequerboard leather rug featuring birch and wheat emblems.
“The Phillip Jeffries Study is designed to be visually compelling but also should enhance the way someone lives and interacts with their environment,” suggests Staffan Tollgård. The Creative Director of Tollgård selected a striking abstract artwork formed of slices of oak and paulownia wood as a wallcovering by Phillip Jeffries. Another cosy space is the Nucleus Media Room designed by Alex Dauley. This Myrrh and Spice Jo Malone London aroma filled cocoon is swathed in Zinc Textile’s suede wallcovering and incorporates Nucleus’ seamless home automation.
“A space to intrigue, inspire and spark conversation,” is how Spinocchia Freund describes The Curator’s Room. The designer has a commitment to working exclusively with women. She collaborated with Ashley Stark, Creative Director of the room’s sponsor Stark, on a bespoke rug. Spinocchia explains, “This rug is a celebration of 87 powerful creative women such as Élisabeth Garouste, Zaha Hadid, Charlotte Perriand, Faye Toogood and Vanessa Raw. Their names are woven into it. My biggest issue was deciding who to include as there were so many suitable names!”
Tommaso Franchi of Tomèf Design collaborated with three of Italy’s leading heritage brands for the Primary Bedroom. Fabric house Fortuny, rattan furniture company Bonacina, and Venetian glass masters Barovier and Toso have all contributed pieces to a room embracing Italian craft. A Primary Bedroom that could be in Venice or Verona is not complete without some Murano: a Tomèf designed coffee table contains a collection of objets d’art made from offcuts of Barovier and Toso’s Murano glassware. Alisa Connery of 1508 London based the House of Rohle Primary Bathroom on reflection, ritual and reverie. The fluid shape of the freestanding bath and standalone shower by the room’s sponsor embodies the energy and movement of water.
Hurrah, Treasure House Fair has come early this year! Or at a least a foretaste has popped up. The Season fixture is Daniel Slowik’s Morning Room sponsor. The interior designer and antique dealer sourced furniture, paintings and objets d’art from contributors to the Treasure House Fair. Daniel’s imaginary client Richard Wallace. The 19th century art collector’s London home, Hertford House in Marylebone, is now The Wallace Collection. This museum and art gallery was reinvented by the brilliant symbiotic force of the late Director Dame Rosalind Savill and the neoclassical architect John O’Connell. A Bardiglio marble chimneypiece by Jamb provides a focal point for the Treasure House Morning Room. Set pieces include a George III pedimented bookcase from Ronald Philipps and a portrait by the 18th century artist Maria Verelst from Philip Mould.
The second of three (or is it four?) open spaces at WOW!house, the Perennials and Sutherland Courtyard designed by Goddard Littlefair combines the best of Andalusian gardens and Moorish architecture. Jo Littlefair compliments Perennials and Sutherland’s technological advancement, “Their outdoor Crescent furniture uses powder coated aluminium as a finish. It’s perfect in hotter climates because the coating has good thermal stability.” The Sims Hilditch Courtyard Room is firmly back on British soil. Country house specialist Emma Sims Hilditch has created a very smart behind the green baize door space. A coffered ceiling and antique furniture elevate this space from back of house to front of courtyard. A dog room and a boot room are set behind glazed internal partition walls in two corners of the Courtyard Room.
The perfect neoclassical villa must contain at least one fourposter bed and American Alessandra Branca comes up trumps with the Casa Branca Bedroom. Drawing on eclectic sources from David Hicks to Lee Radziwill, the sponsor and designer’s own brand of textiles, wallpapers and furniture fill the room. A border stripe framing curly motifs wallpaper is echoed in the striped bed curtains. Murano vases provide hints of Alessandra’s Italian heritage.





























“It all began with a pair of taps,” reveals Samuel Heath, the exclusive bathware designer and manufacturer sponsoring the Bathroom by Laura Hammett. The stepped profile, chamfered corners and bronze finish of the new taps could belong to only one style of full bathroom design: Art Deco. “This year is the centenary of l’Exposition des Arts Décoratifs à Paris which launched Art Deco,” Laura relates. “We are really reimagining the 1920s style with gusto and have included a San Marino marble rolltop bath and matching double vanity unit.”
No world class display of interiors is complete without the Pre Raphaelite tour de force that is Kelly Hoppen CBE. Her moody Living Room, sponsored by Visual Comfort and Company, is all that is to be expected from the design powerhouse. She confirms, “Visual Comfort’s collection gave us the freedom to create atmosphere and rhythm through lighting.” Kelly has selected an earthy palette of rich brown, terracotta and muted neutrals. Vintage furniture sits cheek by jowl with bespoke pieces. She notes, “The Living Room blends asymmetry, history and personal storytelling.”
Curvature is a theme of the interiors and reaches a geometric climax in the Dedar Library by Pirajean Lees which is encircled by bookcases. Designers Clémence Pirajean and James Michael Lees discovered something they have in common with the cutting edge (no pun) fabric house of Dedar: a love of music. A440 Hz, the tuning standard of musical instruments before a concert, provides an unlikely source of inspiration for patterns in the painted dome ceiling and the rug made by Jennifer Manners. A pitch perfect room. The Argentinian writer Jorge Luis Borges imagined Paris as a library. And as the American journalist Maureen Callaghan warns, “If you ever go back with someone after a night out and they’ve no books in their home, run! Run!”
Drummonds backed Nicola Harding’s jewel box inspired Powder Room. The Art Deco style collection includes a marble top vanity and storage units reflected in antiqued mirrors in a glazed ceramic tiled setting. “For the Powder Room you have to be more dramatic,” Nicola opines. “It’s a space where you’re likely to be alone so it can be an escape. We wanted to create an intoxicating atmosphere rich with colour and texture.” The colourway includes ruby, turquoise and jade. In contrast, Toni Black of Blacksheep uses a palette of soft blush, terracotta and taupe for her Home Bar. The scheme is centred on Shepel’s handmade joinery and furniture. A curvaceous bar follows the rounded rectangle room shape.
“The application and finish of the paint is paramount to the finished look and feel of any room, so we’re thrilled to work with Benjamin Moore, the best paint brand out there,” exclaims Peter Mikic, the designer of the Dining Room. A vast abstract artwork by Billy Metcalfe and trompe l’oeil panels by Ian Harper – using Benjamin Moore paint of course – provide sweeps of colour across the walls. Vintage Lucite leopard skin fabric metal framed dining chairs contrast with a circular dining table bejewelled with semi precious stones made by Kaizen.
Atmospheric lighting is another theme of this villa so who better than Hector Finch to sponsor the Thurstan Snug? “We were inspired by Hector’s enthusiasm for designing and crafting his lighting,” says the room’s designer James Thurston Waterworth, Founder of interiors practice Thurstan. “So we imagined a practical creative space where he could draft sketches, test samples and immerse himself in books.” Blue lime plaster walls painted with marble dust bound by varnish and a d’Ardeche parquet floor bring rich patinas to the Snug.
Ben Pentreath Studio is one of King Charles’ favourite architectural design companies. The Studio’s Rupert Cunningham, Leo Kary and Alice Montgomery have come up with the Kitchen built by Lopen Joinery which would definitely persuade Queen Camilla to don her cooking apron. Grecogothik is a novel portmanteau the team jokingly use to describe the genre of this unfitted room. Octagonal shaped cabinet legs reflect the shape of the octagonal rooflight. Art should be in every room in the house and paintings in the Kitchen include Tallisker Isle of Sky bye by John Nash (Paul Nash’s younger brother, not the architect).
His Majesty would certainly enjoy the Garden Terrace designed by Randle Siddeley which leads off the Kitchen. This exotic garden under the glass sky of the Design Centre Chelsea Harbour is filled with lush planting and framed by formal trellis in the style of an orangery. Randle believes, “The Garden Terrace is an immersive escape where one can pause, entertain and connect with nature.” Bespoke aluminium outdoor furniture by the space sponsor McKinnon and Harris includes scalloped dining chairs and an Italianate table. Mental note: every space deserves a crystal chandelier. Things get really wild … in the same collaborators’ Secret Garden filled with Oxenwood outdoor furniture.
This year, WOW!House truly is La Nouvelle Exposition des Arts Décoratifs de Londres. WOW!House 2025 deserves its own chapter in the sequel to Peter Thornton’s 1984 authoritative tome Authentic Décor The Domestic Interior 1620 to 1920.
