Looks At Us Now
We’re on an exploratory journey led by top German journalist, stylist and trendsetter Ilona Marx. The city is our oyster on a spring Saturday. In an early 20th century former bakery in Ronsdorfer Strasse amidst music recording studios is the most discreet atelier imaginable. Low key, high fashion. We’re here to meet Hiroyuki Murase, the inspiring CEO and Creative Director of Suzusan. His fashion and interior pieces are for sale in 125 stockists worldwide from Ireland to Israel and Lithuania to Lebanon. He is bringing a new elegance to storied lineage.
“I found this building space five years ago,” Hiroyuki begins. “My office and workshop are here too. I studied fine art when I was 20 at the University for the Creative Arts in Farnham Surrey actually! Tuition fees are so high in the UK a friend of mine in Germany told me that studying here is for free. So I researched the art scene in Germany and came to Düsseldorf’s well known Kunstakademie. I didn’t study fashion or textiles: I still studied fine art.”
We’re intrigued how his business came about. “Well, my family has been doing this dyeing technique for 100 years in Japan. It’s a very traditional handicraft called Shibori and where I am from – a village called Arimatsu between Tokyo and Kyoto – is well known for this. The Shibori technique is over 400 years old and was used mainly for making kimonos. Every family in our village was once involved in this industry. I am the fifth generation now practising Shibori. Initially, I didn’t want to do what my family does so I escaped. After spending some years in Europe, I recognised actually this is beautiful.”
Hiroyuki continues his story, “Dyeing was dying! There were no young generations making it. There once were more than 10,000 Japanese artisans but when I was studying my father was one of the youngest and he was over 60. In Japan when you talk about Shibori people think of their grandmother’s kimono. It’s like talking about the past or old things. But a show in Europe was a turning point for me. My father came to the UK and showed his textiles at a fair he was invited to. He couldn’t speak any English so he called me to support him to I went to the UK.”
Hiroyuki’s female pet tortoise Ken ambles past us across the tiled floor. “People saw these fabrics from my home village and how beautiful they are – I also saw how people reacted to the Shibori. It was all new to them. Then I met Victoria Miro at her huge art gallery near Old Street in London. I met her by chance and showed these textiles to her. And she said well they’re beautiful and she wanted them immediately. Victoria Miro is like the godmother of contemporary art and I studied contemporary art! Eastern handicraft is right now.”
He started his own brand in a student flat in Düsseldorf in 2008. And the rest is history. And the present. And the future. Young people are now working for Suzusan in the artisanal studios of Arimatsu, making exclusive much sought after clothing with individual contemporary designs. It takes three to four days to make one garment and one to two months to make a kimono. Silk and cotton are traditional Shibori materials but Hiroyuki also uses luxury materials like cashmere. He sits down on the floor next to Ken and gives us a demonstration of the tying and sewing methods which are the initial stages of the process before dyeing takes place. Outside, the rose clad terrace is gaining colour to the day.
